- What is the loyalty program?
TYR+ is a progression-based loyalty program built around commitment, performance, and access. It mirrors the athlete journey - Train. Compete. Win. Progression is earned over time through engagement and spend.
- Is it free to join?
Yes. TYR+ is free to join.
- Who is eligible to participate?
Anyone who signs up/opts in with a TYR account and who meets the eligibility requirements outlined in the program terms may participate.
- How do I sign up?
Create or log into your TYR account and opt into TYR+. Enrollment happens automatically once you’re logged in.
- I already have a TYR account. Do I need to create a new one to earn rewards?
All users new/existing will need to opt in to the TYR+ program in order to start earning rewards on purchases.
- Will my past purchases count towards my rewards?
TYR+ Program Eligibility begins March 4th. For OPTED IN customers, all purchases made starting March 4th 2026 will count towards your tier status. Purchases made prior to March 4th, 2026 will not apply. You MUST opt in to the TYR+ program prior to purchase to guarantee points redemption on your order. All Points will be reflected in your TYR+ account once the order is FULFILLED.